An actor’s website is rarely used in the professional casting process. Your profile pages on IMDB.com and BreakdownExpress.com (via ActorsAccess.com) give a filmmaker or CD all the tools needed to consider auditioning you for a role.

While a personalized acting website may not make or break your career, it is a great tool to show industry professionals all of your marketing materials in one place. It enables you to guide people towards otherwise hard to find press, like theatre reviews and red carpet photos.

If you do have a website, ensure that it is professional, current, functional, and well maintained. There are many companies online that build websites for actors. Others (like Wix.com) allow you to build a site by easily dropping elements and information into pre-designed pages.

An actor’s website should be utilized as an online ‘press kit’ (see ‘press and publicity’ section), referring the user to reviews, articles, film trailers, and other press. The site must be easy to navigate and all pages must completely download in less than ten seconds. It is unlikely that a CD will wait twenty seconds for your headshot to display, so if needed, reduce the photo file size. Don’t give her a reason to move to the next actor on the list.

A quality actor website will have the following tabs:

•   Home
•   Resume
•   Demo
•   Press
•   Contact
•   Photos

Home Page
Display your name and main theatrical headshot. Perhaps write a bio on yourself and a few career highlights with a small paragraph or two about your recent gigs and upcoming releases. Embed trailers for any current upcoming releases. Include links to your IMDb, Twitter and Facebook.

Resume
Under the resume tab, list the following links at the top of the page then display your full resume on the page below them.

•   IMDb profile
•   Breakdown profile
•   Download .pdf
•   Print

Your downloadable resume should be in an un-editable .pdf format.

Demo Reel
Your demo can be displayed via a link to a professional site (like ActorsAccess.com or NowCasting.com), or by embedding a high quality video into your site. If you are using YouTube.com or Vimeo.com for hosting, embed the file into the webpage rather than re-directing users to a public site. Ensure the resolution is high, the file size is small (for fast buffering), and that the picture isn’t too big or small (640 × 480 is standard).

Press
Include links to any positive or neutral press written by an independent media source (i.e. NOT a production or management company website). These sources include newspapers, magazines, online publications, critic’s reviews, and red carpet sites. Scan and upload hardcopy press in .pdf format.

As your press kit grows, separate this section into more specific categories, such as ‘articles’, ‘reviews’ and ‘interviews’.

Contact
Display contact information for your representation and include their logo for branding. If you have more than one agent, specify the field in which they represent you. Provide your direct email for those rare last minute bookings that may occur the night before or morning of a shoot.

Photos
Your website is not an appropriate forum for the twenty different headshots you took in one session, or for headshots that have become outdated. If you are a model, having a modeling tab is great, but make sure that none of your shots are too revealing. Other than your main theatrical and red carpet images, include alternative looks and character shots

If you have several shots, use thumbnail photos that show a full size version of the shot when rolled over or clicked on. A great example of this is the photo section of your ActorsAccess.com profile. Make sure the larger versions of the photos are easily downloadable and printable (72dpi is a fine minimum resolution), with a print size between 4” × 6” and 8” × 10”.

Red Carpet Photos
One option is to put direct links to your personal search results page on WireImage.com or GettyImages.com. To do this, search your name then copy the url in the browser window above your search results.

Another option is to show a selection of red carpet photos on your website in the same thumbnail format used for headshot photos. Don’t worry about the watermarks: they help legitimize the image and prevent you from breaching any copyrights.

Production Stills
Production stills are taken on set during a shoot. Great production stills show crew and camera equipment in the background, the director instructing you, or the other actors dressed in wardrobe on set. Photos of you in character, acting, are also great (these look like someone has pressed pause on a movie).

Production stills taken with a cheap camera or bad lighting give the impression that the production was cheap. Your production stills should look as good as stills from bigger budget films, implying that you are a professional, working actor. If you don’t have great stills, don’t resort to using bad ones. Having no production stills is better than having bad ones.

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As with any other un-moderated industry, the staffing structure varies a great deal between casting offices. Following is a breakdown of the various job titles in the field of casting.

CDs (Casting Directors) as Film producers / Executive Producers
It is much easier for a producer to find investors to finance a film if name talent is attached to the project. Sometimes a CD will work on an un-financed project ‘on spec’ (for free) or for a small fee, to attach celebrities. Due to the fact that the majority of projects in development will never be green-lit, the CD may be given a ‘producer’ or an ‘executive producer’ credit. This credit is to compensate for the risk the CD is taking by spending time on a project that may never go into production.

Powerful CDs in Hollywood are often able to negotiate producer credits even when they are being paid their full rate. This is simply because the filmmakers are lucky to be working with CDs of this caliber and to have access to the celebrity connections they bring to the film. A producer credit is also often given because the CD actually did produce the film.

President or VP of Talent or Casting
Each studio and network has an in-house casting department. That is, a team of casting executives who hire, oversee, and work with outsourced casting offices to cast the various projects being produced by the network. Although the hired office is the one officially casting the show, the casting executives will still suggest actors for roles, watch the audition tapes, and approve the cast that has been selected. If there is a particularly large guest cast or for some reason the outsourced office can’t run a casting session, the in-house executive CD may run auditions.

Owner / CD
Most CDs own the casting company for which they work. This is made clear by the fact that most casting offices are named after the head CDs. In larger offices, there are some CDs who are not the owners of the company. An example of this is one of the largest casting offices in LA. The three owners (after whom the company is named) are working CDs and owners of the company, plus they have several other casting directors and associates working for them as employees.

Casting Director (CD)
A CD is in charge of sourcing and auditioning actors for a project. Most CDs are members of the CSA. CDs decide or collaborate with the pro- ducers and director on which actors are called back, and are often part of the decision making process regarding who gets the part (though ultimately the director and producer decide).

CDs remember and re-use talented actors they meet and like. They have both the authority and motivation to find new actors because most CDs truly enjoy finding undiscovered talent.

Casting Associate
CDs working in TV or working regularly in film will usually have a casting associate working directly under them. The associate aids the CD with organizing and running the sessions, delegating work to the assistants, and dealing with paperwork when actors are booked. Casting associates are generally more accessible than CDs, so getting to know them can be the easiest way to get an audition for some of the impenetrable big offices. Associates are usually only a few years away from becoming CDs, so develop a relationship with them early before they get that big promotion.

Associates are often assigned the task of finding much of the talent for supporting roles in projects, which is one reason many of them attend showcases or workshops. Just because they are paid to be at a workshop (they usually are) doesn’t mean they aren’t actively looking for talent. On many TV shows, the associate is responsible for selecting almost all of the actors for the co-star audition sessions. Associates frequently do the initial selection from the submissions received online. Out of a thousand submissions an associate might choose a hundred actors from which a CD then selects the final thirty who are invited to audition.

Casting Assistant
Casting offices in LA often don’t have a specific ‘receptionist’. The person you meet at the front desk is often a casting assistant, though it can sometimes be the associate or even the CD. A casting assistant is usually a paid employee. Assistants help the CD with sessions, answer phones, and work with the interns sorting through the piles of mail received on a daily basis. They don’t usually make selections, but if an assistant finds an amazing actor, you can bet she’ll pass that actor’s info to her bosses.

Intern
Interns are usually university students, people wanting to get into casting, or actors who are looking to learn more about the casting process and hoping to network with the CDs.

An internship is an unpaid position with little power beyond possibly having the ear of the people in the office and VERY occasionally suggesting an actor for an audition. Interns sort through mail, make copies and coffee, and anything else the paid office employees are too busy to take care of.

Interns may not have much influence, but they are people who care about their goals enough to give their time freely for their career, which means they deserve your respect just as much as any other staff member in a casting office.

Extract From: The Hollywood Survival Guide - For Actors

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